Cinema Ester from the White City Era to the Netflix Generation

The story of the establishment, closing, and conversion of the Esther Cinema (1937-1984) in Zina Dizengoff Square, to the Cinema Hotel,  preserves the cinema and the essence of the square, The first cinema in the square, which, upon its opening in 1937, "moved" the Tel Aviv cultural center north, will be a prism for the story of the cinema experience, the nostalgic culture in its emergence, development and decline. From desperate consumption, longing and hunger for magical escapism, to the death of the "cinema experience as a temple", the Netflix generation is satiated with a home viewing experience.