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Screening in the presence of the director
From the moment Gabrielle “Coco” Chanel created Chanel N°5 in 1921, the iconic fragrance became the ultimate symbol of luxurious simplicity. However, very few know of the twists and turns in its story. In 1924 the Wertheimer brothers backed the full financial and production costs of the perfume. But Chanel, never satisfied with the ownership agreement, used her Vichy connections and the War’s aryanization laws in order to force the Wertheimers out of the contract. She failed, but continued to enjoy the profits, making her one of the world’s richest businesswomen after the War. A documentary thriller shedding light on the development of the global luxury market and trade secrets behind Chanel N°5.
